You’ve carried out the interviews – informative weren’t they will? It’s the time to put all that information that’s in your head down on paper, and pull all this together in a complete photo.

This article practices on from your previous document which provided tips on how to carry out the interviews themselves. In this article we give you some practical techniques to use whilst examining your selection interviews, helping form your benefits into anything tangible.

Type your studies into a lien

After selection interviews you’ll find that get lots of interesting thoughts and ideas jumping around the head, but more than likely in simply no clear structure. The outcomes will be better to understand and convey to others if they are ordered into a clear narration.

The easiest way to do this to get this done is to put everything upon paper and sift through the results to produce a final unified story.

Sticky notes & a bright white board

* Put all the concepts, thoughts and studies you present in each interview onto post-it notes (each point need to be on its own note).
* Attempt to avoid long paragraphs as you’ll need to be able to quickly scan it and know very well what it refers to, each sticky should only contain up to 10 text.
* Feel free to use brief quotes or simple summaries if they will sum up the finding very well.
* Give a number or perhaps an interviewee name to the corner so you can keep track wherever each sticky came from.
5. If you evaluated people via differing teams (for model new and returning customers) patterns will be easier to place if you place a symbol on each post-it (or used colorway co-ordinated post-its) to show which in turn group that they belonged to.

After the selection interviews you’ll know the dimensions of the common themes that look through the selection interviews, so push the post-its around and group them accordingly.

Take some time with this kind of, you may find the first groupings transformation over time. This is called an ‘affinity diagram’. An advantage of using post-its is that you will find the entirety of your outcomes at once, instead of seeing a tiny part on a screen at any one time. Seeing the ‘big picture’ will assist you to visualise the proceedings more easily than attempting this visualisation in your mind alone. Another advantage is that post-its give you the overall flexibility to make additionally changes to the diagram if and when needed.

In case you are able to, try this on a bright white board. It has 2 advantages:

* You’re able to draw jewelry around the groupings, and add observation where necessary.
* The post-its probably stick and stay where you need these people (rather than deciding to fall towards the floor at most inopportune times).

Essentially you’re making a visual rendering (almost a mind map) of the final result. Once is actually visualized, you will discover it’ll help to make a lot more impression.

Don’t forget how come you had been conducting the interviews

The first content emphasized the necessity to have a goal the moment conducting the interviews:

“The aims of interviews in order to discover:

* Users’ goals and needs.
* How users finish tasks on your site (or would perform if features was available).
* What users believe the site gives them (and what more that they really want/need). ”

This could act as a good framework to put on your conclusions, and should always be remembered whilst conducting the analysis. But keep in mind that the advantage of interviews is usually their versatility so if you think placing an alternative solution focus on the results makes clear your studies, you can do consequently.

Bounce your opinions off other people

Stand in front of your post-its and discuss your conclusions through with someone (or several people). Encourage concerns. You will not be in a position to answer every single question, nevertheless, you will find wherever gaps in the explanations are. Talking throughout your findings may also help additional clarify your opinions, and you’ll realise where the breaks are in your overall photo.

You may also find bouncing options off people that didn’t be present at the selection interviews useful. Looking at the results with an individual with a varied perspective from your can create ideas will possibly not have considered normally.

Take your time

You will find the first couple of several hours will be filled up with a madness of crafting and collection post-its, you must then rest on the effect. You will find the subconscious can keep on taking care of the problems, and you could well locate you get up with additionally ideas, or perhaps when getting a soak within a bath, or on the walk home… There will always be further bits to add, and changes to be made to your cast diagram.

Producing your findings from interviews is like possessing a photograph manually ,. It takes some if you rush through the method then the effect is not as it should be. Spend some time over the every stage, you should been given an outstanding amount of information to method during the interviews, so ensure every thing relevant gets down and a clear overall message will be able to develop.


Once most likely done it merely requires leaves the ‘simple’ couple of:

* Making whatever adjustments are needed to your site
5. Producing personas
* Checking out problems with your present site
5. Directing fresh design principles

another one from the thousands of problems interviews may feed amazingly useful info into But these “small” concerns might be made easier knowing your hard work will pay for off come go live.

As mentioned in the previous document “interviews are an easy way to find in-depth information about your users”, remember more effort and hard work is needed than expected to take out those good results.